It is being reported that 90% of customers say their buying decisions are influenced by online reviews. Online customer reviews are essential for your local SEO rankings in the search engines as well as getting consumers to click your link. There are several online review platforms to be considered in your review strategy, such as Yelp, Foursquare and Citysearch, one of the most critical is Google.
Google reviews are syndicated and may show not only on Google Local, but also on Maps and on Google partner sites expanding your website’s reach, visibility, and your reputation. The Google reviews look impressive with all the yellow stars next to your link in the search results pages, especially next to your competitors who may have few or none. Not only do syndicated reviews provide an SEO boost they also enhance customer experiences by serving information that matters to the user. After all, don’t you feel a bit more comfortable buying something from a company with mostly 5-star reviews?
Don’t underestimate the impact of a good review since;
88% of consumers consult online reviews before they purchase local services.
88% of consumers trust online reviews as much as personal recommendations.
72% of consumers say that positive reviews make them trust a local business.
So how do you get Google reviews?
Directly after performing a service or selling a product to your customer, ask them if they would be willing to write you a review. Explain that reviews help your business by boosting your ranking in the search results and how much you would appreciate a review. A great time to do this is when your customer has expressed their satisfaction with your product or service. An effective way to ensure the review is written is by making it easy for your customer to leave one. After requesting a review, follow up the verbal request with an email providing easy and quick directions for their convenience. Below is an example of instruction instructions you might provide:
- Open Google Maps, you can make it even easier by providing the URL to your specific Google page in maps.
- Sign into your Google account.
- Scroll down, on far left, below the review summary box, until you see the “Write a review” link. Click the link.
- In the window that appears, click the stars to score my business and write your review and save.
In today’s digital landscape, your online reputation is serious business, get started today asking for online reviews from your satisfied customers.