The owners of Creeper’s End Lodging were no longer getting visibility on the Internet due to an out-of-date website and lack of consistent SEO activity. They had not added an SSL certificate to their domain (securing it) and they were no longer updating or fixing issues on their website. As a result, they were demoted by Google in the search results. They had two beautiful cottages in a prime location in Abingdon, Virginia but their bookings were dwindling. They decided it was time to modernize the website, secure it, and add an availability calendar. Previously, they were receiving lots of calls from prospective guests about room availability. The new room calendars would be updated as bookings were made so that anyone visiting the website could easily see if their desired dates were available. The availability calendar also helps them organize and keep track of reservations online rather than on paper. The number of calls asking about availability were drastically reduced and the owners could now spend more time vetting their potential guests. The owners wanted to maintain a personal touch with each of their prospective renters so they still required guests to call to book a room. As soon as the new website went live, they noticed an uptick in reservations. The calls were now reduced to people wanting to book a room or ask a question!