Anytime you are experiencing a decrease in targeted traffic and leads take a good look at your website and its search engine optimization (SEO) – it could be time to make some necessary changes.  Otherwise, keep your website looking fresh, modern, and up to date by doing a full redesign every two to three years.  Remember, the marketplace is constantly evolving, with new competitors vying for your target audience.

Also, the keyword phrases, used by your audience to find your business, change with the trends.  You must keep up with these trend changes, keeping your website attractive, easy to find and navigate.

FIVE Basic Signs that Its Time to Redesign:

  1. Your Website Looks Outdated

You only get one chance to make a good first impression!  If your website was not designed by a professional, or it is built on an out of date website builder, it is likely not going to give that good first impression.

Do your website’s design, images, colors, typography, and layout align with your brand?  Make sense to others?  Present a balanced, uncluttered flow of information?  If you answer “No” to these questions, it is going to be difficult to be a leader in your field.

  1. Your Website Pages are Slow to Load

Fast website page loading is critical for a positive user experience.  There are numerous reasons your pages are slow to load such as:  large unoptimized images, bad hosting, bulky codes, high number of HTTP requests and JavaScript issues.  A professional website designer will resolve these issues.

  1. No Sign of On-Page SEO

Google encourages the use of meaningful content relevant to users’ search queries.  If your website pages are not optimized for the search engines, your content is less likely to appear in the top search results.

  1. Stale or Too Much Content

Search engines prefer quality over quantity, online readers spend less than 8 seconds on a website page, mobile users view content on exceedingly small screens.  So, your message should be clear, focused, and short – to the point!

  1. Does not Look Good on Mobile Devices

In 2016, mobile traffic surpassed desktop traffic on the internet! In fact, Google ranked mobile usability as the third most important factor when ranking a website.  If your website was not created using a design that adapts to the screen size of the device being used, it is time to consider a redesign.

These are the more obvious signs that it is time to redesign your website, there are many more.  If your website is not “keeping up with the times” as noted above, call us, (704) 236-6936.